July 4 2019 | Green Living Show & Awoke N' Aware
Q & A with Awoke N' Aware
If you were to describe Awoke N Aware as a person, how would you describe them?
Awoke N’ Aware is unapologetically cool. Awoke N’ Aware makes a statement when they walk in the room, with an edgy, sarcastic and outspoken demeanour, and of course, a style that demonstrates attention to detail. Looks are important, but above all, Awoke N’ Aware won’t shy away from voicing their opinion (especially on the importance of our planet).
What prompted or inspired you to create this brand?
Our passion for wildlife, love of fashion, and a struggle to stay true to both in the current fashion world prompted the creation of Awoke N’ Aware. We wanted consumers to shop with the planet in mind while helping wildlife but still looking dope. That option just didn’t exist. So we’re SO excited to bring it to our like-minded consumers.
What does ethical production mean to Awoke N Aware? Can you walk us through the process
Ethical means that our people come first. Overseas, we maintain a minimum standard of fair trade and fair wages. We want to empower our network of workers, so they are proud to be part of the creation of each Awoke N’ Aware piece. We want to make sure our supply chain is safe and focuses on the best interest of each individual involved. While making a t-shirt, many hands will touch that process. We want to make sure that we can trace that development, and ensure a positive impact.
What are some of the challenges you face when starting a sustainable brand that people might not expect?
Educating consumers (outside of the sustainable community) about the importance of shopping with the environment in mind. People don’t realize how they can impact the planet with each dollar they spend.
What are your items currently and how do you see this growing over the next 1, 5 or 10 years?
We currently have 100% organic t-shirts, and a cozy hoodie made from eight recycled plastic bottles. With these items, we’re able to support elephants, rhinos and polar bears through our 15% donation per item sold. We have a goal to donate $50,000 to our wildlife conservation partners. To accomplish this goal, we will need to expand our product offering, use new innovative fabrics and see consumers’ purchasing attitudes shift with the planet in mind! Next up: vegan tie dyes!
“Do you have a favourite product?”
We both live in our organic cotton tee <3
What is your biggest accomplishment as a brand so far?
Hearing reviews from our loyal consumers that they absolutely love the look, feel and wear of our apparel!
Do you have any tips for those who want to change their shopping behaviour?
It’s not easy. Give yourself time and you will probably f*ck up. That’s okay. You’re aware and you’re taking steps in the right direction...we’re still learning, too.
Where can people grab your stuff?
Awokenaware.com. Use the discount code “greenlivingmag” for free shipping :)